Siblings William and Anna Brightman founded Optiat in April 2016, after a series of events led to them conceiving the idea of a body scrub created with used coffee grounds. William explains:
"Having received a cafetiere for Christmas, I began making my own morning coffee. However, I realised that post-brewing, the freshly brewed grounds had to be thrown away. With more than 55 million cups of coffee drunk every day in the UK, this represents a big waste problem. Indeed, it turns out that more than 500,000 tonnes of coffee grounds are sent to landfill every year in the UK alone! I saw an opportunity to change this."
Since launching ‘For The Love of Scrub’, a range of four naturally-scented coffee scrubs, the duo have now developed a new range of natural beauty products based on unloved, unwanted hemp husks.
There are 2 types of coffee bean:
- Robusta: Low-quality, only used to make instant coffee.
- Arabica: High-quality, used by cafes and restaurants to make your Americano and flat whites.
Arabica beans are only grown in mountain shade at altitudes above 600m. As a result, they are much harder to grow. They are more expensive but they taste way better too!
If you wouldn't eat or drink something, why would you be happy to put it on your skin? That's why we only use Arabica grounds.
A natural exfoliator
The fine grounds act as a natural (microbead-free!) exfoliator, gently removing the surface layer of skin cells. Your skin will feel soft, smooth and glowing!
The pH levels
Coffee is the same pH as your skin - meaning it won't leave it feeling dry. We add shea butter and almond oil, leaving you feeling luxuriously smooth and moisturised.
The caffeine levels
The caffeine in coffee helps stimulate blood flow, effective against skin conditions such as acne, eczema, cellulite and stretch marks, addressing those areas in need of renewal and regeneration.
High in antioxidants
The antioxidant level in brewed coffee grounds is higher than in freshly ground coffee! That means they are better at fighting free radicals, one of the main causes of the signs of ageing.