The Idea


Optiat is founded by sibling pair William and Anna Brightman.

For Christmas 2015 William was given a cafetiere. Brewing his morning coffee, he was left with the residual coffee grounds. Living in central London, he had no garden to dispose of the grounds, so was forced to simply throw them away.

He realised that if he alone was throwing away this large an amount of coffee each morning, then given the size of the coffee industry, on a wider scale there must be an awful lot of waste – and he was right! We send 500,000 tonnes of coffee to landfill each year in the UK alone.

If we could create a product which could help to minimise this, and to promote a circular economy, then that could only be a good thing!

At the same time, headlines were documenting the devastating impact of microbeads on our environment. As we all look towards natural alternatives for our exfoliators, repurposed coffee seemed like the perfect option!

The Mission


For those who don’t know, our brand name Optiat is an acronym for

“One Person’s Trash Is Another’s Treasure”.

Our focus is on sustainability and promoting a circular economy. Taking ingredients that would otherwise be discarded and transforming them into natural, sustainable skincare. We will show the world that these unloved ingredients still have a huge amount to offer us.

If we can produce high quality, effective skincare products by promoting sustainability as our core message, our hope is to demonstrate that we can all be more resourceful, that we can promote a circular economy and to inspire the beauty industry as a whole to be less wasteful.

The Community


We are fortunate to have grown a community of ambassadors who are committed to our mission. We would love you to join us!

The Future


There are many wonderful natural by-products which are unfortunately being discarded unused. We are keen to revive these unloved, unwanted ingredients.

Our next range will be a range of soaps made from pre-brewed chai spices. By the time the chai production process is over, whilst the spices are no longer needed they still have a huge amount to offer! We have taken them and used them as the core ingredient for an exciting new range.

As always, our new products are vegan, cruelty-free, sustainable and 100% natural.

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